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Personal service and technological solutions have proved a winning combination for the NCT since its adoption of Lloyds Bank’s Cardnet services.

Established some 60 years ago, the NCT (National Childbirth Trust) is the UK’s leading charity supporting new and prospective parents. In addition to campaigning at a national level on a range of issues affecting new parents and their infants, the charity is the market leader in the provision of antenatal courses, operates 300 branches across the UK and has an online shop.

Robust payment services

Having long held its main banking relationship with Lloyds Bank, through the Bank’s specialist not for profit team, when changes to the NCT’s operations increased the organisation’s card usage, it turned to the Lloyds Bank Cardnet team for support.

“The growing use of cards as a payment option by our customers, and our own moves to accepting payment for our courses online, meant that we needed a robust merchant service solution to help us manage payments,” says Joseph Lowe, Director of Corporate Resources, NCT. “We had also brought our shop services, which had previously been operated through a different trading company, in-house, so that again required a mechanism for accepting online payment.”

“The NCT does sterling work and reaches thousands of new parents and parents to be every year, so providing processes that can support the organisation’s work is vital,” says Andrew Gee, Client Development Manager at Lloyds Bank Cardnet. “Cardnet offers a solution that helps organisations like the NCT accept card payments online, over the telephone or in person, backed by robust management information and the security that not for profit organisations require.”

Consistent, personal service

Joseph has been impressed by the availability and timeliness of the information available through using Cardnet. “We can access a huge amount of information online,” he says, “and being able to retrieve statements and see up to the minute detail is particularly valuable.”

With many of the organisation’s 300 branches running their own courses in first aid or arranging gatherings for new parents, one of the NCT’s latest projects is to take payments through its own website. “We want to make it as easy as possible for our volunteers to accept payments and for new parents to make them,” says Joseph. “We’re working closely with Lloyds Bank’s Cardnet team to develop additional services that can achieve that.”

For Joseph, what has really made the difference is the high levels of service the NCT receives. “The real unique selling point for us is the personal service provided by Andrew and the Cardnet team,” he explains. “When we need to speak to someone, Andrew is available. There’s never just an anonymous person to contact. That consistency makes the relationship with Cardnet really efficient for us as an organisation.”